SerpApi resolves Google /goto URL redirect rollout

SerpApi announced it has fixed an issue where Google changed result links to use google.com/goto redirects, restoring direct destination URLs in its API output.

Markdown twin JSON

Infrastructure & Proxies Primary source incident / significance 3

Briefing

SerpApi: SerpApi announced it has fixed an issue where Google changed result links to use google.com/goto redirects, restoring direct destination URLs in its API output.

Why it matters

Google's switch to /goto redirects broke the direct URL extraction that many scrapers and APIs rely on. SerpApi's quick resolution means its customers can continue to get clean destination URLs without additional parsing, but the incident highlights how even small Google-side changes can ripple through the scraping ecosystem and require constant vendor vigilance.

Sources

Primary source · SerpApi · 2026-09-06 — We Have Resolved the Google /goto URL Redirect Rollout

Watch next

Will other SERP API providers face similar redirect issues, and how quickly can they adapt?

Topics: SerpApi, Google, google-search, url-redirect, serpapi, api-maintenance