# Google introduces /goto/ links to complicate scraping of search results

> Google has deployed a new URL structure, google.com/goto/, that redirects through an intermediate page, adding friction for scrapers.

- Canonical: https://extractfeed.io/story/google-introduces-goto-links-to-complicate-scraping-of-searc-ebc58e9/
- JSON: https://extractfeed.io/api/v1/stories/google-introduces-goto-links-to-complicate-scraping-of-searc-ebc58e9.json
- Beat: Anti-bot & Blocking · Evidence: Reported · Type/significance: release/3 · First seen: 2026-09-12T23:12:34.506669+00:00 · Updated: 2026-09-12T23:12:34.506669+00:00 · Edition: 2026-11-05
- Framing: model-written (headline, standfirst, why it matters, tags); source facts deterministic

## Briefing
- Hacker News: Google has deployed a new URL structure, google.com/goto/, that redirects through an intermediate page, adding friction for scrapers.

## Why it matters
This change forces scrapers to handle an extra redirect and potentially a JavaScript-based interstitial, increasing the complexity and fragility of extraction pipelines. It signals Google's continued investment in anti-scraping measures that target automated access to search results, which may require tooling updates or alternative approaches for data collection.

## Sources
- Reported · Hacker News · 2026-09-12 — [google.com/goto: Google's anti-scraping update](https://www.autom.dev/blog/google-search-goto-links)

## Watch next
Will Google expand /goto/ to other services beyond search, and how quickly will scraping tools adapt to handle the new redirect pattern?

Topics: Google, anti-scraping, google, url-redirect, search-results

---
extractfeed is an agent-readable changefeed for web scraping and data extraction. Index: https://extractfeed.io/agents.md